Business card breakdown for bloggers

Why have a business card?

It’s no secret that blogging is now considered a career to many, and like every other job, having a business card comes in handy. Whether you’re at an event or you just bump into somebody by chance, having a business card to hand over just saves a whole lot of hassle. It also makes you look more professional. They can be used in a variety of ways. Most people just have their logo, name and contact details. But you could also use them to house discount codes (for example if you’re a photographer or designer and want to give a little something back).

It’s just an easy way for people to find out more about you, instead of having to google you or search forever on Twitter. When you’re next at an event and they have goody bags, why not ask the organiser if you can pop yours in? Or if there are brands present, go over to them, have a little chat and present them with your business card. It just makes you stand out a little more, and as if it’s something you’re really taking seriously. The little details count, trust me!

Where can I get them from?

My personal favourite is Moo (use this link to get 20% off your first order!). They do a wide variety of cards, and the quality is second to none. They are reasonably priced, but that price obviously increases if you want something a little more fancy (think ultra thick cards with gold foil, for example). Prices start at £13.19 for 50, with the standard card size. They also do square cards, and mini cards, both of which are super cute and really different to the norm.

Other places to get them from:
Vista Print : prices start at £11.99 for 100 standard cards.
Printed.com : they stock a wide range of paper stocks and they do white ink, oooohhhh!
After Hours Creative : they do some amazing finishes!

Paper Weight

When you’re looking to buy your business cards, you’ll be faced with the decision of choosing the paper weight. You’ll likely see the term ‘GSM’ crop up. This means ‘Grams per Square Meter’, and it basically means the higher the GSM, the heavier the paper. Most standard printer papers are 80-100gsm (pretty thin) whereas a greeting card might be around 250-300gsm. If it’s a LUXE feeling you’re after, go for the higher GSM option. It really does make a difference, it doesn’t bend as easily and it just FEELS luxurious.

Finishes

So, you’ve chosen your paper weight and now you need to think about the finish. This is very much a personal preference and will also depend on your budget.

Matte
It’s pretty much the same as what you’d get if you put powder on your face after your foundation. No shine, no glossiness. This is another way to get a luxury feel, most designers are not a fan of the gloss finish.

Gloss
The opposite of Matte. It’s shiny. Think of laminate pockets. I’m reallyyyyyy not a fan, but as I said, it’s a personal preference!

Spot Gloss
OK, this is where gloss is acceptable (to me, anyway!). It’s a little more complicated to set up as you need separate layers and files. Imagine you have a layer of pink ink for your logo, but you also want it to be shiny. You’d add another layer of your logo (usually in black) and when it’s printed, your logo will be the only shiny part on your card.

Foiling
This option is extra pretty. There are a lot of companies that do foiling, gold, copper, rose gold, holographic, the list goes on. And boy do they look fancy. I have gold foiling on mine (see pics) and it just adds an extra element of luxury. They’re also super photogenic too. They have the ‘oooohhhh… ahhhh’ factor.

Embossing/Debossing
This is another way to make your business cards stand out. Embossing is where the card is raised, so perhaps your logo is raised above the surface of the rest of the card. And Debossing is the opposite, where the card is pressed in. These can be combined with foil too. So. Frigging. Pretty.

NFC Technology
Now this is pretty cool. Think of Insta stories when you swipe up to go to a video or link. This is the same, but for business cards. You could include the link to your blog, YT or a social media account. You simply tap the business card to the back of a phone and your link pops up. AH-MAZE-ING.

There are tonnes of other finishes available. The best way to decide on a finish is to order a sample pack. Most companies have them, and they include a range of examples. So you can really get a good idea of what it is you might like. It’s always better to see them in person, rather than trying to guess what they might look like!

Should I hire a designer or use a template?

Entirely up to you! Most companies have templates available, and all you’ll need to do is input your details and perhaps upload your logo. Only drawback with that, is that they aren’t unique to you! If you hire a designer, they can take your logo, your contact details and lay them out exactly how you want them. They can also save the files correctly, and IF they’re really nice (for example, ME! Check my Etsy for details), they’ll be happy to log in and set up the order for you so the hard part is taken care of. I’ve worked with quite a few people, and most people don’t understand how to upload the cards or what options to tick.

Other things to consider!

• If you’re using images (photos or logos) make sure they are high-res. If the image is small, the chances are that the quality won’t be great when it goes to print.

• The more you buy, the bigger the discount. So if you’re happy with your design, and you don’t plan on changing links/branding etc. Buy more! You’ll save money in the long run.

• If you’re a student, check to see if they can offer a student discount (Moo does!).

BE CREATIVE! Having a good business card design really helps, whether it’s a beautiful design, a good choice of finishes or a pretty image on the reverse. Having a good one, WILL make you stand out.

There you have it, the lowdown on the world of business cards. I hope you find this post useful, and if you have any more questions feel free to leave a comment or get in touch (hi@emmaloulemon.co.uk or @emmaloulemon on Twitter).

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